Successful Internet Marketing and Search Engine Optimization
Successful websites depend on effective marketing. The most cost-effective marketing techniques affect how to increase website traffic (fill your funnel) differently, but they all involve search engine optimization marketing techniques. The object of these activities is to have your website rank highest for desirable keywords in both natural and paid search results.
Successful online marketing begins with researching the terms your target audience will use to find your goods and services. But overly broad terms will be difficult to dominate.
Many of our customers submit the term “business” when we begin to develop an online marketing plan. Their reasoning is that they are in business or sell “business to business.” But if you narrow the term down using a GEO, like “Chicago” or the type of business (like real estate, hotels, construction, etc) it can be much easier to attain top rankings.
Online Marketing Requires Proper Keyword Targeting & Strategies
It’s important to define a number of terms that are focused and effective. We use a suite of applications to research, identify and test the best terms. We do this for each major section or page of your site. Successful web sites use one or more of the following online marketing strategies: search engine optimization, pay-per-click strategies and linking techniques.
It’s important to develop both natural search engine optimization and pay-per-click marketing strategies. Studies have shown that site visitors react differently to natural and paid results on a SERP. Some visitors trust natural results more than paid links. Others prefer the ads.
Other techniques that work well to build website traffic are to incorporate articles or tutorials on your site that search engines can index. Our designers can incorporate all aspects of your brand messaging:
- Direct mail pieces
- Display advertising
- Business cards
- Downloadable PDFs
- Trade show signage
- Books & E-Books