Discovering Your Dream Clients:
How Knowing Your Target Personas
Attracts Clients and Improves Website Conversions
Get the eBook and the editable Workbook!
The two biggest keys to Website Success are creating content that converts and getting qualified visitors to that content. Discovering Your Dream Clients helps you understand who your best prospects are, what solutions they want, where they are in the sales funnel and what their level of experience is. Create content that converts!
Understanding your ideal Target Personas allows you to know where you can engage them and advertise to them profitably and efficiently!
In This eBook, You Will Discover...
The COMMON COMPONENTS
These include, but are not limited to Age, Gender, Job, Income, Experience, Solutions Sought, Experience & Education, Questions or Obstacles and Media Consumed.
TARGET PERSONA EXAMPLES FROM SMALL BUSINESSES TO MADISON AVENUE
Learn how to take the key components you have defined to create description of your top target audiences. Different businesses will have different personas.
QUESTIONS TO ASK ABOUT
What are their strengths and weaknesses? Do they have a blog? Are they using videos? Are they running ads? How do they compare on price?
THE VALUE OF MARKET RESEARCH AND
You can't fully understand your Target Personas without understanding your Target Market. Amazon and industry publications are a good place to start.
"I have been able to implement strategies that are really working for my business and allowing me to make contacts that would have otherwise been almost impossible for me to make."
About the Author: Kurt Scholle
After a successful career in major market radio, Kurt turned his attention to the World Wide Web and the ESSENTIALS of Website Success. He always said the two most important keys to a successful website are an offer that converts and getting qualified website traffic to that content. To make that happen, you must have a clear description of who your best prospects are, AND who will be the most enjoyable to work with. That's why he wrote Discovering Your Dream Clients: How Knowing Your (Best) Target Personas Attracts Clients and Improves Website Conversions. He has taught these concepts all across America.
Who are your Dream Clients? Where do they hang out?
What do they want?
Once you understand who your dream client is and what motivates them, it's a lot easier to create content that converts them and getting qualified traffic to that content. Discovering Your Dream Clients shows your how.