Jane Doe: The Ultimate Guide to Landing Page Optimization

A fully updated guide to make your landing pages profitable:
  • Who Has Your Money? Discover who they are, what they want and where they hang out. Features fully updated information and case studies.
  • Common Components. Shows you how to decide what's important for your business and defining the key passions of your target personas. We list dozens of options to consider, but most often you'll narrow those down to 8-10 or 12 things to consider. Every site is different.
  • Editable Workbook Included. All the questions you need to consider to create three primary Target Personas using a step–by–step implementation plan.

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In The Book, You Will Discover:

The COMMON COMPONENTS
OF TARGET PERSONAS

These include, but are not limited to Age, Gender, Job, Income, Experience, Solutions Sought, Experience & Education, Questions or Obstacles and Media Consumed.

TARGET PERSONA EXAMPLES FROM SMALL BUSINESSES TO MADISON AVENUE

Learn how to take the components you have defined to create description of your top target audiences. Different businesses will have different personas.

QUESTIONS TO ASK ABOUT YOUR COMPETITORS

What are their strengths and weaknesses? Do they have a blog? Are they using videos? What social media are they active on? Are they running ads? How do they compare on price?

THE VALUE OF MARKET RESEARCH AND HOW TO DO IT EFFECTIVELY

You can't fully understand your Target Personas without understanding your Target Market. Amazon and industry publications are a good place to start.

Digital Marketing Strategist

About the Author: Kurt Scholle

After a successful career in major market radio, Kurt turned his attention to the World Wide Web and the ESSENTIALS of Website Success. He always said the two most important keys to a successful website were an offer that converts and getting qualified website traffic to that content. To make that happen, you must have a clear description of who, not only your best prospects are, but who will be the most enjoyable to work with. That's why he wrote Discovering Your Dream Clients: How Knowing Your (Best) Target Personas Attracts Clients and Improves Website Conversions. He has taught these concepts all across America.

discovering Your Dream Clients

A Fully Updated Guide to get a More Profitable Customers

website success book

Who are your Dream Clients? Where do they hang out? What do they want?

Once you understand who your dream client is and what motivates them, it's a lot easier to create content that converts them and getting qualified traffic to that content. Discovering Your Dream Clients show your how.

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